How Founders Use BrainTube for Market Research

The Founder Research Problem

As a founder, you consume massive amounts of information — competitor videos, conference talks, investor podcasts, market research articles. Without a system, it is chaos.

Setting Up Your Research Hub

Step 1: Create Collections by Category

• "Market Research" — industry reports and analysis
• "Competitors" — product demos, reviews, interviews
• "Fundraising" — investor talks, pitch advice
• "Product" — user research, UX best practices

Step 2: Save Everything Relevant

Example: Building a dev tools startup. You save:

• 8 YouTube reviews of competing products
• 5 Substack articles about developer experience
• 3 podcast episodes with successful dev tools founders
• 12 Reddit threads from r/programming about pain points

Step 3: Use Semantic Search for Insights

• "What do developers hate about existing tools?"
• "How did [Competitor] get their first 1000 users?"
• "Common pricing models for dev tools"

Step 4: Synthesize

Use the Knowledge Playground to see how research connects. Use Content Lab to generate a competitive landscape summary or investor memo.